Richie Luna Defeat The Dark Branding and Marketing Campaign Spotlight

Richie Luna Defeat The Dark Branding and Marketing Campaign Spotlight

Richie Luna is Inspiring The World To See The Light

With the growing social user base on Twitter both executives and co-founders over here at Global Good Networks have been quite active in building a following for our 20+ brands and those of our 100+ clients. Our focus has primarily been on high influencing users that can drive engagement for themselves and their own brands along with our clients. Perhaps most importantly for Global Good Networks these individuals can help bring us closer towards farther reaching goals such as making an actual impact on the world.

Recently while communicating with several high-profile accounts on Twitter we found Richie’s account and instantly fell in love with his mission to “defeat the dark” and bring goodness to the world. It immediately rung a bell with us as it is quite analogous to us promoting positive messages and #GlobalGood through all of our channels.

Defeat The Dark Richie Luna GlobalGoodMedia Featured Spotlight ArticleImmediately I setup a conference call for myself (Josh Bois) and my business partner (Rick Jeffries) to speak with Richie Luna. We ended up skyping that night and the following morning to understand his brand and see where we could fit in and partner together to spread some light around the world. We soon found that we could offer our Global Music Digital Distribution Deal to him that we have via Ditto Music in the United Kingdom along with technology from the Venture Capital Network that we are also partnered with. Very soon after we also began helping him measure the impact of the 80,000 twitter followers that he has built up organically through tracking and social media analytic tools, the same day after speaking to him.

It is an honor to work with somebody such as Richie who is putting out positive music and more than just that. Shortly into our conversation with him he explained his first major brand, Luna Road, which installed solar power lights that collected power during the day then list dark roads at night. Cities in Mexico and Chile among others signed up for this service and helped light the way for citizens driving late at night. Soon Richie found that the business side of this was not his true calling and he wanted to find something he could offer to the world with heavy influence and impact that did not have all of the friction that hard-selling a product to governments and private organizations did. This is when he found music which is a universal form of art that can cut past language barriers, countries, and can be shared by millions over night. 

We are now fully backing Richie with resources that we have available to continue his viral trend upward to bring great vibes and happiness to the world. After speaking and mutually agreeing on how the world promotes so much negativity including search engines such as Google and TV Stations like CNN, there is a huge demand for news about good things to uplift people.

Currently a 30 second spot is being scheduled to run in the Los Angeles, Ca area for over 300,000 AT&T customers to help further promote Richie’s mission of enlightening the world through his music and brands.


 Right now is better than ever to promote some good causes, and positively focused music, news and more and we hope you will join us in our battle against bad to defeat the dark!

Follow Richie Luna on Twitter here:

Watch the Call To Light and Celebrate Videos on Youtube:

Stay Connected With Team Lunatic on Instagram:

Follow Defeat The Dark on Facebook:


View the official video with over 2.5 Million Views on Richie Luna’s Youtube:

Richie Luna “CELEBRATE!” (The Call to Light) Official Music Video Teaser


Josh Bois, Co-Founder Global Good Networks


The Magic Formula of a Successful Advertisement

Take the path to success by making strategic decisions about your advertisements

Take the path to success by making strategic decisions about your advertisements

The Magic Formula of a Successful Advertisement

Putting together a great advertising campaign can be very challenging. When it comes to advertising many things have changed over the years, but certain powerful key elements in advertising have stayed the same. Here are four of the most powerful elements or words you should always consider using in your advertising efforts.


Consumers respond to”NEW”, it is a big motivator when they are makng a buying decision. How many times have you heard this “New and improved” the public loves that phrase, advertisers know that those words will peak your interest. Every time Apple comes out with “NEW” IPhone people line up for days to get their hands on one. Even when in truth it is not new, it just has few upgrades. You will never see Apple say we are coming out with an upgraded phone, they always say “NEW” IPhone. It is a very powerful word and never goes out of style.


This power word “SALE” is very often a key factor when a consumer is making a buying decision. Everybody wants to save money and we have been trained by advertisers and society in general to buy now when we see the word sale. Many times it is the single factor to whether or not the customer will buy today or if they will wait. For this reason many retails have their products on “SALE” 365 days a year. Simply put customer respond to a “SALE”, use it whenever you can in your advertising efforts.


The “GUARANTEE” this one element is a critical ingredient; it has the power to remove the customer’s risk. With reduced risk it is much easier for the consumer to part with their hard earned money. Simply put a “GUARANTEE” is a pledge to the customer that you product or service will live up to their expectation. If you have a great product and are confident that most consumers will like your product, than you might want to go with the best of all guarantees the money back guarantee. With money back guarantee the consumer has no risk at all, they have nothing to lose.


Here is a word that will make everybody stop what they are doing. The power of “FREE has been proven over and over again thru the years. It is still a favorite advertising trick for many types of businesses. Buy one get one free sales also known as a BOGO sale, is a very popular that way “FREE” is used in advertising today. If you want to see just how powerful this word is, advertise free hotdogs and drinks at your place of business one day. What about free shipping, we all aware there is really no such thing as free shipping. Shipping cost money, it is not free it just included in the price. But we still look for it when we are buying a product. Now if you really want to get products moving out the door remember. In your next advertisement effort use these elements.

All you need to do is, offer a “NEW” product on “SALE” with “GUARANTEE” and toss in something for “FREE”. That is the magic formula for a successful advertisement.

Written by Global Good Partner Super Sign Factory