Jason Miller & Drake “Sympathy” Song Release Website Design + Marketing
When approached to work on this project we were asked to provide full service marketing, social media, design, consulting services prior to the song’s release as well as digital asset and site management and marketing post-launch. Jason has worked with other major musical artists such as Akon, Snoop Dogg and 50 Cent so we really wanted to help make this branding campaign stand out.
2009 was the original year we started working with Jason Miller, developing his website as well as the production company behind it Shy Dog Productions. Now in 2012 for various reasons the decision was made to take down the website to direct fans to social media profiles to help contain the buzz and convert the most fans for a while.
In the past we had created an EPK for Jason Miller ( Jason-Miller-EPK
We launched the initial Jason With Drake splash page with only a 30 second preview of the song prior to September 1st when the song launched. When the song launched we changed out the official splash page website for the song to have the full clip.
Also on the launch date we released a music video we made which was a compilation of Jason Miller and Drake photos along with lyrics. We custom crafted the title and the description to include celebrity names to help the video appear in more Youtube video searches. The video would ultimately lead to incoming traffic to the Jason Miller and Drake website as well as the social media profiles such as his myspace where we have also released the last video. The latest video also features the Global Good Networks and Global Good Media Co-Founder Josh Bois.
Now in 2012 we were approached not only to help with the design and marketing for the Jason with Drake website but to provide video production and social media promo services as well. We have gotten the first video on Youtube to nearly 100,000 views in a month and are working on the second video which we expect to exceed over 250,000 views helping Jason reach new fans.
For Jason’s Youtube presence we came up with the decision to title his channel: JasonMillerOfficial ( http://www.youtube.com/user/jasonmillerofficial )
The first lyric video that we released for Jason Miller and Drake’s song Sympathy was to appease peoples’ appetite for new Drake content and build up attention for the music video with pictures and animations.
Watch the official video below or directly on Youtube: http://www.youtube.com/watch?v=ESmNFewLrjc
Jason Miller Feat. Drake “Sympathy” Celebrity Photo Video with Lyrics and Names
OFFICIAL JASON MILLER YOUTUBE VIDEO CHANNEL:
Visit the official website for the song “Sympathy” with Drake and Jason Miller
JASON MILLER’S MYSPACE PAGE: http://www.myspace.com/thejasonmiller
CELEBRITIES FEATURED IN THE VIDEO:
Ray J ( WEBSITE: http://rayj.com TWITTER: http://twitter.com/RayJ)
Akon ( WEBSITE: http://akon.com TWITTER: http://twitter.com/Akon )
Josh Bois ( WEBSITE: http://JoshBois.com TWITTER:http://twitter.com/JoshBois )
Drake ( WEBSITE: http://drizzydrake.org TWITTER:http://twitter.com/drizzydrake )
Pamela Bach Hasselhoff (http://pamelabach.com TWITTER:http://twitter.com/pbhasselhoff )
Baha Men ( WEBSITE: http://bahamen.com TWITTER:http://twitter.com/bahamenofficial )
Eric Zuley ( WEBSITE: http://EricZuley.com TWITTER:http://twitter.com/EricZuley )
Scott Templin ( MYSPACE: http://www.myspace.com/scotttemplin )
Colby O’Donnis ( MYSPACE: http://myspace.com/colbyo TWITTER: twitter.com/Colbyodonis )
Check out some of Jason Miller’s previous work:
View The Site We Built for Jason Miller And Drake’s song “Sympathy”: