Richie Luna Defeat The Dark Branding and Marketing Campaign Spotlight

Richie Luna is Inspiring The World To See The Light

With the growing social user base on Twitter both executives and co-founders over here at Global Good Networks have been quite active in building a following for our 20+ brands and those of our 100+ clients. Our focus has primarily been on high influencing users that can drive engagement for themselves and their own brands along with our clients. Perhaps most importantly for Global Good Networks these individuals can help bring us closer towards farther reaching goals such as making an actual impact on the world.

Recently while communicating with several high-profile accounts on Twitter we found Richie’s account and instantly fell in love with his mission to “defeat the dark” and bring goodness to the world. It immediately rung a bell with us as it is quite analogous to us promoting positive messages and #GlobalGood through all of our channels.

Defeat The Dark Richie Luna GlobalGoodMedia Featured Spotlight ArticleImmediately I setup a conference call for myself (Josh Bois) and my business partner (Rick Jeffries) to speak with Richie Luna. We ended up skyping that night and the following morning to understand his brand and see where we could fit in and partner together to spread some light around the world. We soon found that we could offer our Global Music Digital Distribution Deal to him that we have via Ditto Music in the United Kingdom along with technology from the Venture Capital Network that we are also partnered with. Very soon after we also began helping him measure the impact of the 80,000 twitter followers that he has built up organically through tracking and social media analytic tools, the same day after speaking to him.

It is an honor to work with somebody such as Richie who is putting out positive music and more than just that. Shortly into our conversation with him he explained his first major brand, Luna Road, which installed solar power lights that collected power during the day then list dark roads at night. Cities in Mexico and Chile among others signed up for this service and helped light the way for citizens driving late at night. Soon Richie found that the business side of this was not his true calling and he wanted to find something he could offer to the world with heavy influence and impact that did not have all of the friction that hard-selling a product to governments and private organizations did. This is when he found music which is a universal form of art that can cut past language barriers, countries, and can be shared by millions over night. 

We are now fully backing Richie with resources that we have available to continue his viral trend upward to bring great vibes and happiness to the world. After speaking and mutually agreeing on how the world promotes so much negativity including search engines such as Google and TV Stations like CNN, there is a huge demand for news about good things to uplift people.

Currently a 30 second spot is being scheduled to run in the Los Angeles, Ca area for over 300,000 AT&T customers to help further promote Richie’s mission of enlightening the world through his music and brands.


 Right now is better than ever to promote some good causes, and positively focused music, news and more and we hope you will join us in our battle against bad to defeat the dark!

Follow Richie Luna on Twitter here:

Watch the Call To Light and Celebrate Videos on Youtube:

Stay Connected With Team Lunatic on Instagram:

Follow Defeat The Dark on Facebook:


View the official video with over 2.5 Million Views on Richie Luna’s Youtube:

Richie Luna “CELEBRATE!” (The Call to Light) Official Music Video Teaser


Josh Bois, Co-Founder Global Good Networks